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In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.
Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the board.
In other words, the study found the simpler the design, the better.
In this episode, we sit down with Edwin Guembes. Edwin is a web content and media manager and we get an opportunity to site down with him to chat about his experiences working in e-commerce, the difficulties and benefits of working within the confines of branding guidelines, and understanding how to effectively build landing pages.
2018 is the year we finally take risks, in life and in graphic design. Because that’s the only way your design is going to stand out this year.
There are millions of things fighting for your audience’s very limited time right now. Bitcoin. Politics. Cats. Food.
Clear X is a fresh new acne skincare brand that contacted us in dire need of new lifestyle photos. Creative Squeeze to the rescue! The scope was straight forward; we needed to help them visualize their brand in a fun, energetic, and youthful way.
In this episode, we sit down with Dave Jy Lee. Dave is a Los Angeles based musical artist that dives into the realms of alternative R&B. Our conversation touches on Dave's musical inspirations, his process for writing and creating new music, and his experiences working in the music industry.
The psychology of color as it relates to persuasion is one of the most interesting aspects of marketing. Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."
In this episode, we sit down with Andrew Sy, more known as @sightsofadrew on Instagram. Andrew is a videographer, photographer, and content creator from Life Thru Frames. We got the opportunity to sip on some red wine with him and talk about the process behind his work, his creative inspirations, travel plans, and everything in between.
Many people don't know how much design is involved when it comes to weddings. Things vary in many different ways from picking a certain overall style of the wedding to picking the right colors that reflect the couple. Have a look at the direction and process our Designer here at Creative Squeeze is taking for the big day!
Adobe has given us a sneak peek at what it calls Diffuse Gradients. Adobe is adding a new type of gradient to Illustrator, which it says makes it easy to create natural-looking blends between two colours – even contrasting ones.
Ladies and gentlemen, we have a final! The 2018 World Cup has been full of excitement and quite a few surprises. As you get ready for the final match, grab a beer and check out this collection of FIFA World Cup inspired beer mats created by 20 graphic designers.
In this episode, we sit down with co-hosts Elvis & CP as they have a drink with Toviah (Albert Halim). We talk about some of the crazy stories he has working as a photographer, including a drunk groom and some raunchy photos.
The creative team at Hey Design was tasked to create a personal website for Pharrell that houses over 20 years of his work. Normally, an artist’s personal website is all about the artist but Pharrell is all about his fans. So they gave his fans a chance to help tell his story.
A lot has been written about famous introverted entrepreneurs and about how introverts possess skills that naturally lend themselves to business success. What I haven’t seen yet are many specific, actionable steps introverts can take to compensate for some of the challenges that come along with this personality type.
This past year, Zach Lieberman and Molmol Kuo were focused on exploring artistic ways to use augmented reality (AR) and the fruits of their labor is a fantastic little AR app called, Weird Type. (Source: Booooooom)
The Airbnb team has launched a new typeface, Cereal. With the goal being to create “something, clean but with enough quirk to exude friendliness,” Cereal is set to join the many other companies like Netflix, Coca-Cola, and IBM in designing new typefaces to unify branding and create a cohesive look across mediums. (Illustration: Creative Squeeze) (Source: Invision Blog)
As a brand grows – whether it’s services change or products are added – updates to a website are necessary to reflect the most current and up to date information. (Source: User Interface Talk)