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Design Remix — Q2 2019

Mexican Heritage Night

Our Design Remix is a design series where we pick out an existing brand that we feel passionate about and incorporate our own design into. Many don't quite understand what strong design can do for a brand and our goal is to showcase that in the only way we know how, by taking matters in our own hands!

We are passionate sports fans here at Creative Squeeze and with the MLB Baseball season heating up, we decided to take full swing at a concept that pays homage to the Los Angeles Dodgers Mexican Heritage Night. We’re proud that our team is made up of diverse backgrounds, including Mexican heritage, so this Remix couldn’t be more fitting for us.

 
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Our resident Graphic Designers at Creative Squeeze join in on the upcoming celebration as they give their interpretation of the designs to be used in the Dodgers Mexican Heritage Night.

The Logo

The construction of the logo consisted of three main features:
1) Traditionally inspired typography
2) Mexican culture design elements
3) Timeless design

Dodgers Mexican Heritage Logo Negative Version

Dodgers Mexican Heritage Logo Negative Version

Dodgers Mexican Heritage Logo Positive Version

Dodgers Mexican Heritage Logo Positive Version

 

Secondary Logo

For the secondary logo we focused on the iconic sombrero and traditional style character design.

A little extra personality never hurt a sports brand and every team needs a mascot, even if it’s just for one night!

Dodgers Mexican Heritage Secondary Logo Negative Version

Dodgers Mexican Heritage Secondary Logo Negative Version

Dodgers Mexican Heritage Secondary Logo Positive Version

Dodgers Mexican Heritage Secondary Logo Positive Version

 
 
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Posters

These following iterations focus on the usage of the Mexican Heritage logo design along with incorporating photographic imagery. In this case, we use posters showcasing different cultural images along with an aerial view of Los Angeles and Dodgers Stadium.

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The Wordmark

The Mexican Heritage Night wordmark was created by a multidisciplinary team of designers in Creative Squeeze using basic principals of typography. Our focus for this wordmark was to keep it as traditional as we could. Many aspects of this style of typography can be seen throughout the history of baseball which shows a timeless design that will be seen in years to come.

Wallpaper Downloads

Click your dimensions below to download, then right-click (or press if on mobile) to save.

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iPhone:

6 - 8 | 6 - 8 Plus | X


Android:
1080 x 1920 | 1440 x 2960

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iPhone:

6 - 8 | 6 - 8 Plus | X

Android:
1080 x 1920 | 1440 x 2960

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iPhone:

6 - 8 | 6 - 8 Plus | X

Android:
1080 x 1920 | 1440 x 2960