Design Remix — Big Baller Brand
The Design Remix is our newest design series where we pick out an existing brand that we feel could use a fresh look. Many don't quite understand what strong design can do for a brand and our goal is to showcase that in the only way we know how, by taking matters in our own hands!
For our first design remix, due to our withdrawals from basketball we decided to take a crack at the popular (and local) Big Baller Brand. BBB is already insanely popular among many basketball fans, but we we felt there was room for improvement with their branding, aesthetic, and overall presentation. Our goal for BBB was to keep it consistent with the familiar existing branding associated around Big Baller Brand.
So, what do you think? Let us know in the poll below 🙂
BBB's Current Branding
Here are a few pieces from BBB's current branding and merchandise.
Our New Logo Blueprint
The construction of our logo concept consists of 2 primary elements that make up a Ball Family"Crest" that would be the identification mark of the Ball Family and it's businesses.
The logo is made up of a B and 3 combination to represent the 3 B's of the "Big Baller Brand" nameas well as the 3 sons of the Ball family.
A portion of the B in the logo is constructed of 4 L's put together, to represent Lavar, Lonzo, LiAngelo and LaMelo, respectively.
Below are the 6 different variations of the logo. Slate Black, White, and Gold were used to create a sense of clean, modern, and royal. Click on a logo below to expand.
BASKETBALL SHOES: Below is a mockup of our BBB concept on a basketball shoe, and an accompanying shoe box.
BASKETBALL JERSEY: Below is a mockup of our BBB concept on a jersey that can be worn on the court.
SOCKS: Sock styles have had a re-emergence into basketball culture thanks to sock companies like Stance. Below are a few mockups of our BBB concept on basketball socks. Click to expand.
OTHER APPAREL: Below are some more apparel mockups of our BBB concept in other basketball-related scenarios.
BASKETBALL AND COURTS: Below are a few mockups of our BBB concept on a basketball and some indoor basketball courts.
Once we compared our concept to other branded basketball players, we felt that our new concept holds a candle to the others.
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