Beginning Graphic Design: Branding & Identity
Branding and visual identity are all around us. Look closely, and you'll find them on websites, product packaging, and different types of advertising. Even personal items, like documents and business cards, bear some form of identity.
Simply put, branding is what other people think—about you, your company, your product, or your service. Visual identity is what that brand looks like, from your logo to your color choices and so much more.