Project Kickoff: TM Mediation

 

This week, we kicked off a project for Los Angeles and Orange County-based workplace mediator Tracey McGlover. Unlike a lot of other projects, this project is unique for us as it focuses on a business revolved around a single person, as opposed to a business or entity with multiple employees. In a way, the site will resemble that of a music artist, public speaker, author, or any site that revolves around an individual's personal brand. The project consists of branding and website design.

Below, we have featured the logo and homepage mockup.

 A simple script was used to create the "tm" initials for the logo.

A simple script was used to create the "tm" initials for the logo.

 A sans-serif & serif combination was used to create a mood of professionalism.

A sans-serif & serif combination was used to create a mood of professionalism.

 The homepage draft provides a snapshot of what Tracey's value proposition to her viewers, an easy explanation of what she does, what she's done, testimonials, and latest news in the workplace mediation world.

The homepage draft provides a snapshot of what Tracey's value proposition to her viewers, an easy explanation of what she does, what she's done, testimonials, and latest news in the workplace mediation world.

We plan to feature a full case study on this project once it is completed in June. Stay tuned!