Project Kickoff: Adler Weiner Research Website Redesign

 

After nearly a year of back and forth, this week we were able to successfully kick off a website redesign for the domestic market research industry giant, Adler Weiner Research. 

A proposal was sent back during Q1 of 2017 along with a homepage draft of the direction we would go in if hired for the project. But even before that, an assessment of their current website took place to find all the areas that it could improve in. Below are some snapshots of their current site as of today.

 A snapshot of their current homepage, before our redesign.

A snapshot of their current homepage, before our redesign.

 A snapshot of their current history page, before our redesign.

A snapshot of their current history page, before our redesign.

 A snapshot of their current staff page, before our redesign.

A snapshot of their current staff page, before our redesign.

As one can see, there is lots of room for improvement on the website as far as layout, composition, spacing, and typography go. Over the next coming weeks, we are looking forward to rebuilding the site into one that is modern, clean and fresh. Even though our proposed homepage draft is about a year old now, it is a solid foundation to build on.

Tune back in next month for a project recap after we finish!