The Rebrand Is Here!
An entire year in the making — we are excited to announce that the new Creative Squeeze is finally here! 🎉🎊🎈🙌😍
Since our acquisition of Creative Squeeze back in 2013, we have been working tirelessly with brands, businesses, and artists in a very wide pool of different industries. Although we have minimally touched up our own logo here and there in the past, the scale of this full rebrand not only represents a visual upgrade for Creative Squeeze, but it represents our coming of age story from a boutique design studio to a full-fledged digital media service specializing in branding, graphic design, web design and development, videography and photography.
For those of you that have worked with us or are currently working with us, the look and feel may be different, but you can still expect the same (if not even greater) caliber of work, service, and overall experience that you've become accustomed to over the years.
In today's technology facing-society, from a consumer standpoint, it is sometimes hard to remember that businesses are still made of actual people. Additionally for us as a company, we have always prioritized our clients over our own actual business. For the first time, we are taking ourselves off the backburner and making our brand a priority in addition to serving others.
What does that entail exactly? We've broken it down into 3 primary items we felt we could improve the most in as a brand:
(1) Giving ourselves a voice in order to start creating quality, cohesive content, with the goal of becoming an influencer in our industry one day, (2) Creating strategic partnerships with other organizations that align with our values not only as a company but personally as individuals, and (3) Building our company/brand's trust-factor by fostering a stronger connection with our audience.
Over the course of the next month, stay tuned for more posts and case studies that will shed light on all of the procedures, successes, failures and funny moments of our rebrand process, including in-depth breakdowns of our new logo mark (can you make out the c and the s?), new website, our highlight reel, and personal developments that happened along the way.