Project Wrap Up: Coreology Fitness

 

This month, we successfully wrapped up another branding project for Coreology Fitness out of Palos Verdes and Manhattan Beach. We were hired by Coreology late in the summertime to give their branding and website a facelift to go along with their new, spiffy locations launching in 2019.

The Old Logo

Coreology’s old logo, featuring a lowercase and uppercase typography with a metallic finish.

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The New Logos

For our approach, we decided to keep the elements that we liked from their old logo, namely the weight and differentiation of the prefix “Core” and the suffix “ology.” With that in mind, we took it upon ourselves to add an “edge” to the logo and make it more modern and ready for the new year.

 Horizontal, positive variation of the new logo.

Horizontal, positive variation of the new logo.

 Horizontal, negative variation of the new logo.

Horizontal, negative variation of the new logo.

 Secondary logo (vertical, positive).

Secondary logo (vertical, positive).

 
 Positive variation of the icon.

Positive variation of the icon.

 Tertiary “badge” logo (vertical, negative).

Tertiary “badge” logo (vertical, negative).

 Negative variation of the icon.

Negative variation of the icon.

 

Typography, color palette and imagery

A brand is so much more than just a logo. So, we created accompanying branding elements to match their new logo marks, to create a more complete picture of their new brand look, feel, and voice. A palette including shade of midnight blue, gold and white were created to keep in line with the philosophy of strength that Coreology represents on a daily basis.

 Dark color and typography palette for Coreology.

Dark color and typography palette for Coreology.

 Light color and typography palette for Coreology.

Light color and typography palette for Coreology.

 

In the coming months, we will be tackling a website re-design for them, and rebranding their own proprietary pilates machines that they use at their own locations as well as sell to other pilates studios around the nation. Stay tuned!

 
 
Project Wrap UpKen Roberson