Animal Planet's Responsive Rebrand

“Animal Planet required a mark to represent the global aspect of the brand, as an experience that translates across countries, regions and cultures and beyond linear: a platform-agnostic approach,”
-Pablo Pulido, Animal Planet VP of Marketing (Source: GDUSA)

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Elvis Lopez
Sports Logos: Behind the Scenes With Brandiose

You would think that team names like, Yard Goats, and Iron Pigs wouldn’t make much of an impact in the sports industry, but Brandiose begs to differ. Take a look behind the scenes at the amazing process that Brandiose takes to create these sports brands which have revolutionized the MiLB. If you could make a piece of celery look good, you’re doing something right. (logo: Wilmington Blue Rocks - by Brandiose)

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Elvis Lopez
Uber Rebrand 2018

A tech startup turned global mobility platform in eight short years: that deserves a holistic brand system that's instantly recognizable. (Source:

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Ken Roberson
Why “Simple” Websites Are Scientifically Better

In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.

Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the board.

In other words, the study found the simpler the design, the better.

But why?

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DesignCP Phan