Bottle & Retail Packaging Mockup

For the bottle design and retail packaging design, we kept things simple and aligned with the Fenix branding concept. For the bottle, we recreated the bottle example that was provided to us during on of our initial meetings. For the retail box mockups, we wanted to create a clean, modern, and exclusive feeling for the packaging to create a box that stands out among the ones next to it.

 
FenixRecovery_bottlemockup_matteblack3.png

Front view of the Fenix Recovery bottle. Click to expand.

FenixRecovery_bottlemockup_matteblack.png

Retail box mockup. Click to expand.

Another retail box mockup. Click to expand.

 
 

Fenix Logo — Full Mark

For the typographic treatment to Fenix, we decided to focus on having a balance between the symbol and the word-mark. The direction we used to approach the concept was one of sophistication, legibility, and longevity. This full mark sets a high standard, representing where Fenix fits within the line of competitors.

 
Positive variation of the logo.

Positive variation of the logo.

Negative variation of the logo.

Negative variation of the logo.

 
Negative icon.

Negative icon.

Positive icon.

Positive icon.

 

 
 

Color Palette

For a stronger legitimacy to the concept, this color palette best exemplifies the Fenix’s fire element used throughout the product’s branding.

 
Cerise #E83A5A
Sunshade #EFA54D
Sandstorm #F2D448
 

 
 

Typography Palette

The typography used creates a combination that is sophisticated, sleek, modern, and professional. A perfect companion to the fierce and vigilance look of the Phoenix.