Bottle & Retail Packaging Mockup
For the bottle design and retail packaging design, we kept things simple and aligned with the Fenix branding concept. For the bottle, we recreated the bottle example that was provided to us during on of our initial meetings. For the retail box mockups, we wanted to create a clean, modern, and exclusive feeling for the packaging to create a box that stands out among the ones next to it.
Fenix Logo — Full Mark
For the typographic treatment to Fenix, we decided to focus on having a balance between the symbol and the word-mark. The direction we used to approach the concept was one of sophistication, legibility, and longevity. This full mark sets a high standard, representing where Fenix fits within the line of competitors.
For a stronger legitimacy to the concept, this color palette best exemplifies the Fenix’s fire element used throughout the product’s branding.
The typography used creates a combination that is sophisticated, sleek, modern, and professional. A perfect companion to the fierce and vigilance look of the Phoenix.