CASE STUDY : Zenfinite Lounge
Zenfinite Lounge is a meditation lounge opening soon in Orange County, California. They aim to revolutionize the way people think of and approach meditation based on specific courses tailored towards inner self-illumination, mindfulness, and spiritual connection. Everything about the traditional perspective of meditation has been re-imagined. Zenfinite required a differentiated look to match their fresh perspective, and Creative Squeeze was brought on to express that within their branding and visualization. We developed logos along with color palettes that would communicate a modern tone with the brand's identity to a demographic that is just getting into meditation. Printing materials out on paper to present to clients is always the best way for them to see the process, so we took all of the logo designs and color swatches and presented them in person. It's important for us to visually guide our clients through our branding process, so developing the best options possible takes time, patience, and commitment.
" Instead of a basic overhaul of appearance, we wanted to address the overall emotion newcomers would want to feel when thinking of meditation."
Emotion and intuitive design must be best expressed at the earliest stage in the design process. At times, color schemes come secondary to a brand's logo and aesthetic. We wanted to make sure the form of the presented logos suggested the various themes mentioned, even if you were to take out all of the text. We felt the need to design as many variations of the logo as possible, testing different iterations and presenting them to the client. The final logo is a solution accurately defining the brand while remaining inviting to new students of meditation. Instead of a basic overhaul of appearance, we wanted to address the overall emotion newcomers would want to feel when thinking of meditation. We committed to two different gradient color ways the client could choose from, and made sure they both translated well to web and print. By bringing the branding to the forefront of the company, Zenfinite Lounge is able to instantly offer their customers a sense of peace and serenity.