Client: Coreology Fitness • Project Type: Branding, Photography, Videography
Coreology came to Creative Squeeze with a plan to revamp their branding. Our team was responsible for creating a new branding guide that fit their current demographic. With an understanding behind their service, we were able to establish a visual identity that connected with their audience and withstand the times as the brand grows.
Our mission was simple. We wanted to give Coreology a logo that would be understood among all generations. The icon uses the C and O from Core to create and resemble an infinity sign, symbolizing a lifelong commitment to a healthy and strong lifestyle.
Icon: The icon uses the C and O from Core to create and resemble an infinity sign, symbolizing a lifelong commitment to a healthy and strong lifestyle.
It’s imperative that a brand’s color palette expresses who they are, what they do and what they’re about. Colors present a personality that helps you target the right people. Oasis resembles an upbeat and welcoming factor to the brand, Steel Grey keeps within the strong philosophy that Coreology represents. Mongoose provides a strong compliment to the Oasis shade.
Photography & Videography
Highlighting Coreology’s exercise and workout positions.
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. For Coreology, we have chosen a cohesive font pairing from Google Fonts to make sure that website copy will be consistent across all browsers.
Raleway has been chosen for headers for its sleek, modern and sexy feel. Words will be bolded sometimes to emphasize its bold, strong, attention-grabbing attributes, in line with the brand’s philosophy around strength. Roboto has been chosen for smaller headers due to its simple and communicative attributes, and it pairs well with Raleway. Open Sans is a staple web design font that is know for its great readability on both screens and print materials.
Apparel plays a huge role in making a brand feel more and more like an actual lifestyle and culture. We feel that this logo concept plays along well with different kinds of activewear. We show some sample design mockups of this below.